I love this Heinekin ad from the 80’s….. so clever replacing the word ‘parts’ in the tradiitonal Heinekin slogan with ‘poets’ which is a half rhyme of the original word. In my poet brain this makes it even more appropriate. I just love how the process the poet goes through in trying to find the right words is conveyed too. Brilliant!! I stayed in a cottage in Grasmere in another life, so this has all kinds of memories as well as its poetic perfection.