It is really just multilayered…

We did our studio critique today. It was a great experience, there is nothing better than to be surrounded by other artists all talking about art and what it means! Apart from possibly being surrounded by poets or Tarot readers :)

I was really pleased with how my setup looked, considering I was completely flummoxed as to how to present it a week ago. The first comment was ‘Wow’ !and to be honest, that is what I thought when I walked in the room for the first time after setting it up. It does look good at first glance, but I think this is because of the uniformity of the shapes and the colour scheme. It is hard to go wrong with these colours against a white wall I reckon!

Anyway, this is how it looked today. I present my identity project, in it’s 80% finished state:

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I looked at my feedback and everyone got the constructing identities part. Pauline was very encouraging, and that made me feel good. Barbara¬† Kruger was mentioned by Natalie and when I discussed it with her after, she said it was the red labels. The labels will actually be giant dymo tape images in the final thing but I didn’t have time to make them today, so I quickly hand wrote some to give the idea. One comment that was cool was that the work felt like a media ad, because of the pixelated images, and the colors. As these colours remind me of the newspaper joke I found that interesting. The pixelated images are actually blown up photographs which I had converted to halftone, which I did on purpose to represent a magnified view of life which brings it down to dots, or points in time. Kind of like looking at life or a person under a microscope, but focusing on moments, rather than cells.

I am not sure I got the kit part across as the poster was a bit small. I think I need to make the advertising poster about four times the size, and maybe place it more strategically. Also I will make a proper box for the  Identity Kit, instead of the little one that I used for show here. The images and labels and building blocks are larger than life because that is exactly how companies sell things to us, with a promise of something that is way bigger than the reality.

The identity in this project is focused on me, but it could be anyone, the message is that anyone can make themselves anything, with a camera and the right clothes and accessories, (or my wonderful identity kit toy!), but it is always only an image. To make the truth, or a reality behind the image takes much longer, it requires solid building blocks. I tried to explain this concept, using the image of myself and Pollyanna as a newborn, I looked like a mother, but I was only a mother by name. I am still learning how to be a mother 19 years later, those are the years of experience that make the building blocks. I can see why Kay thought that it may be two different pieces, but it is really just multilayered  and it can be deconstructed as far as anyone cares to take it.

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Anyway I will try and talk to more people about this, and see what I can do to make the work clearer to the audience. Although to be honest, does it matter? Everyone picked up the basic theme of constructed identity, and it is a fluid do it yourself kit, so people can play :)