I don’t like Oreo cookies, but I do like their current advertising campaign :)
The Martin Agency have the right idea about advertising in my book. This is a quote from their website:
Known for its innovative approach to marketing, Oreo has been the world’s favorite cookie for more than 100 years. The shared connection over an Oreo is universal. Our latest campaign, Wonderfilled, focuses on the positive change in perspective the simple act of sharing an Oreo can create, tapping into the universal human feeling of wonder. The ability to wonder is something we all share, but too often forget or ignore. Wonderfilled captures the feeling that kids are naturally so good at, yet adults need to be reminded of: a sense of wonder in the world.
And this is what I am raving on about:
And another one, what an awesome imagination this company have! Enjoy advertising at its best :)